The Difference Between Content that Sells High Ticket Vs Low Ticket
First, whether you're selling a high ticket product or a low ticket product, you need to learn how to create content and write copy that converts.
However, you need to understand that people who pay high ticket have a different mindset than those who pay low ticket.
That equally applies towards people who sell high ticket products.
They have a specific mindset, understand the value of their offer as well as back it up, and they offer something transformational.
I'm going to share 3 things you need to know and implement in your content in order to cater to and attract more high ticket buyers.
#1: Be more Specific
If you are charging high ticket, your content targets a specific audience with a specific issue who are at a specific place in their journey as it relates to your niche. Not everyone will pay you for your high ticket services, and you shouldn't want to work with everyone. So when creating content, you have one person in mind, who has a specific issue and wants a specific transformation.
#2: Go deep rather than wide
Creating content that sells high ticket means you go deep into your ideal client's pain points. Because you are speaking to a specific audience with a specific issue, you can go deep into the why, what and how of their struggles. This content is not for everyone, so you will more than likely not get as much engagement as someone selling a low ticket offer. That's expected and that's perfectly OK.
#3: Transformation Based rather than Information Based
When writing content for a high ticket offer or service, your content should articulate the value of your services and effectively communicate the transformation it provides. People who buy high ticket are looking for transformation while people who buy low ticket are usually looking for information and quick tips.
So if you want to attract high ticket paying clients, your content should clearly articulate the value of your offer/services, and the transformation your ideal client can expect.
The difference between someone's willingness to pay you high ticket vs low ticket depends on your ability to effectively communicate and articulate the value of your offer, first through content.
Your marketing reflects the type of clients your attract. This doesn't mean you only need to work with super rich people,
It means you are going to attract people who are willing to pay you high ticket prices because they've understood the value of your services as a result of your ability to effectively communicate that through your content.
Its time to elevate your content and your marketing to reflect the clients you want to attract.
Need help with that?
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Laura
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