LinkedIn Growth Tips for Freelancers

So, let's talk about LinkedIn growth. Specifically, the 4 things you need to do in order to grow on LinkedIn.

Using these 4 simple steps is exactly how I was able to grow on LinkedIn to over 5000 followers in under 2 years and how I continue to grow my account till this day

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#1: Update your profile

The first thing you want to do is update your LinkedIn profile. This is the one most important thing you need to do on LinkedIn. Your profile determines who you are recommended to, who sees your content, the quality of clients you attract and your connection request acceptance. (And we'll talk more about connection requests below).

Use your ideal client as reference when updating your profile, because you want to repel non ideal clients as much as you want to attract ideal clients. Watch this video as I go into detail on how to update your LinkedIn profile.

#2: Connection requests

The next thing you want to do when growing your LinkedIn account from scratch is to start sending connection requests to potential leads. 3 things you want to have in mind when sending out connection requests;

✅ Send only to ideal clients, and not random people on LinkedIn just because you want followers. The quantity of connections won't matter if they are not people who are interested in what you have to offer.

✅ Make sure they are active LinkedIn users. You do not want to connect with people who are not active on LinkedIn because they won't engage with your content. This is a mistake I made on LinkedIn when I just started, which caused my engagement and reach to drop. You have the ability to see if they have been active on LinkedIn recently. I suggest you only connect with people who have been active within the last 30 days.

✅ Personalize your connection requests. Do not just send connection requests without personalizing it. The more you personalize your connection requests, the higher the acceptance rate. You want to keep your acceptance rate above 50%, because LinkedIn penalizes you if so many people reject your connection requests.

3 things that affect your connection request acceptance rate;

1️⃣ Your profile. The more optimized your profile, the more people will connect with you.

2️⃣Personalize your request. Most people would only accept connection requests that are personalized.

3️⃣Recency. If you are active on LinkedIn, as in putting out content, you will have a higher connection reqest acceptance rate.

One last thing about sending connection requests is that you are allowed 30k overall connections on LinkedIn, and to get to that, you can send 100 connection requests a week. Divide that by 5, and you can send 20 connection requests a day 5 times a week. Do not go beyond that because LinkedIn will flag your account if you send more than 100 connections a week, and we do not want that.