How Going Viral Could Actually Suck!

I know this is what most people dream of

"GOING VIRAL"

But it's not at all what's cut out to be

My most viral post on LinkedIn really didn't get me the results I thought it would.

It was a post I did on my birthday and basically talked about what I'm thankful for.

It got over 50k views, added more than 400 new followers to my community, but I did not generate any qualified leads from this post.

These are some lessons I learned from this experience;

1.) You could either get "lucky" or "unlucky" when you go viral.

If you're lucky, you get.....

✔️ Visibility, which increases brand awareness

✔️ Leads which increases sales

✔️ Collaborations which increases brand awareness and leads.

But if you're unlucky like I was, you'll get;

❌ Visibility, but from the wrong audience

❌ Followers who are not your target audience

❌ A lot of weird text messages from spammers and weird men

2:) Having a lot of likes or comments doesn't mean you are reaching the right people, it just means you're reaching a lot of people.

- What matters is WHO you're getting this engagement from.

- What are the conversations you have in the comment section and in your DMs?

The more you create content for the RIGHT audience, the more meaningful conversations you have which could turn into sales.

3.) You cannot control when you go Viral, so don't try to.

Going viral should never be your goal for creating content because you can almost never predict when your post will go viral. Most of the time, when you go viral, it is unexpected.

So whenever you create content, always have your ideal client in mind, so if your post goes viral, you are going to attract the RIGHT AUDIENCE.

4.) Less is More.

The more focused & targeted you are with your marketing and your content,

✔️ the less people engage,

✔️ the more impact your create,

✔️ the more quality leads you generate

✔️ the more sales you make.

Your goal should always be to leave an impact with your target audience either by educating, inspiring, motivating or entertaining them.

Do you agree with this?

Let's continue the conversation in the comments.

What are your thoughts on virality when it comes to content creation?