Best Content to Post on LinkedIn
In my opinion, as well as Google, LinkedIn is the best platform for lead generation.
So if you have a business or are thinking of starting one, you definitely want to get on LinkedIn and start putting out content.
First because the reach is still ridiculously way better than Instagram Facebook or Twitter, and 2ndly, it's way easier to build a community of targeted leads.
In this video, I'll go into the different ways you can create content on LinkedIn and break down what type of content you should be creating to get more reach, more visibility and generate more qualified leads.
(Want to watch instead, click below and and don't forget to subscribe to this channel if you like this video, so you don't miss any of my videos on tips and tricks on how to communicate your value on LinkedIn, through content writing that leaves an impact, so you can generate high ticket leads.)
I started my LinkedIn account about a year and half ago, and within this period, I've grown to over 5000 followers, gotten millions of impressions from my content and signed over 15 high ticket clients. And this is hugely as a result of how I show up, and because I show up consistently.
Before I get into the 3 best methods to create content on LinkedIn, I want you to understand that the way you win in the game of content creation is doing what suits you best and doubling down on that. You want to use your strengths to your advantage and avoid following trends, because trends will always come and go.
#1: Captions.
The reason why captions are great is because first it's easier to create, and if done effectively, easier to consume.
You of course always want to start with a powerful hook or first line that builds curiosity, and make sure your caption is scannable.
You can always add a photo to caption if you want, and yes, that is allowed on LinkedIn, but you don't have to. If you have a captivating hook and tell a coherent story in your caption that addresses your ideal audience, then you'll always hit the mark.
#2: Documents.
Documents are equally great on LinkedIn. This might take a little more time to create, however they have the potential to get more reach than captions.
Same rules apply as captions. Your title and first page needs to build curiosity and prompt your audience to scroll through. The best type of content to use for documents will be one that has to do with lists, guides, prompts.
For example, if I had to repurpose this blog post on LinkedIn, I'll do a document, simply because it is easily consumable.
#3: Videos.
Truth is, videos do not get as much reach as documents and captions, but they are effective in building brand awareness and loyalty when done in a certain way.
Videos that perform really well on LinkedIn are usually highly developed and professionally edited. If that is your cup of tea, then videos are certainly what you want to create on LinkedIn.
However, if you are not into heavily editing your videos and making it a little animated, then you want to stick with documents or captions.
What is your best form of content creation. Please share in the comments.
Laura
Thanks for being here.
Continue the conversation below and connect with me on my social pages.
