3 ways to make your content STAND OUT on social media
Do do feel like your content sounds like everyone else in your market, and you struggle to stand out from the crowd?
If that's you, you want to watch this video this till the end, because I reveal my top 3 strategies on how you can create content that's relevant to your target audience, as well as content that's unique to you even in a really saturated market.
Truth is, all markets are saturated, which makes it difficult to stand out. But even though it is harder to stand out, it is still very possible.
The 3 strategies I'm about to share with you today is how I was able to build authority on LinkedIn and sign 6 high ticket clients into a course that was barely created at the time.
#1: Focus on your Genius Zone.
What do I mean by that?
A lot of people have the misconception that they need to use all the features of a particular platform. There're some people who are better at communicating through writing, and others through video. You need to figure out what suits you best and stick to that.
This doesn't mean you can't use other features if you choose to. However, you will be more effective and you'll easily stand out if you choose one form of content creation and focus on that especially if you are starting out. This builds brand loyalty and recognition.
#2: Know who you are talking to.
Create content with one person in mind.
Before you put out any piece of content, answer these questions.
- who are you talking to?
- who are you hoping sees this piece of content?
- what is the message you want to to convey to them?
- why do you want to convey this message to this particular person at this particular time?
- how will it help them get to a specific desired outcome?
Your content should address one person with a specific problem. The easiest way to know that you're creating relevant and value added content is to ask yourself, "does this content bring light to a problem my target audience isn't even aware they're facing, or does it provide a solution to a problem they are facing at the moment.
#3: Go deep with your content rather than wide.
Stop putting out surface level content that your audience can Google to find answers to these problems.
In order to go deep, with your content, you need to know your Ideal Clients.
❓ What issues are they facing and how do they feel about these issues.
The most effective way you can get to know them is by talking to them. In order to stand out and not sound like every other person in your niche, or every other article online, you need to go deep and create content from your own journey, experiences and your own story.
This means you might be talking about something that's popular, however your approach is different than the other person, because your experience with regards to this particular topic is different than the other service provider in your niche.
It's not like you're trying to come up with something new, but you are bringing a unique perspective to this topic, because your own experience is unique to you.
Avoid regurgitating what every other person is saying, but use your story, your journey and your experiences to connect with specific people who are going through similar or identical experiences. That will help you connect better with them, and these are the kind of people you want to work with.
Want to generate qualified leads from your content, grab this free guide
Laura
Thanks for being here.
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