3 Secrets to Writing Credible Copy
Creating Highly Converting Content & Copywriting is a skill that takes time and effort to master.
Even naturally good writers are not automatically good at creating highly converting content or copy. It takes practice and consistency.
With that in mind, I wrote this piece so you can use these 3 best practices to help you take your content and copy from simply another content piece, to a lead generator by itself.
#1: Specificity.
Writing generic copy about generic topics is the easiest way to loose your audience. Specificity builds trust and credibility. This can include specificity in....
✔️ Who the copy is for
✔️ What the copy is about
✔️ What action you want your audience to take
✔️ What specific transformation your audience can expect
When you go deep with your copy and address specific issues that affect specific people at a specific point in their journey, you build credibility and authority.
#2: Authenticity.
Authenticity builds credibility, and your experiences are authentic and unique to you. When you create content or write copy on things you haven't experienced yourself, it won't come off as authentic and your audience can see right through that.
Do not only rely solely on what you read, and what others say,
however, use your own experiences to build credibility as well as authority in your space.
People connect with people.
They love brands that make them feel something. Use your personal story and your experiences to leave an impact and make others better. The more you inspire others, the more you create connections with your audience, build relationships, generate leads and make more sales.
#3: Consistency.
Consistency isn't limited to the number of times you show up. Brand consistency is seldom talked about, but very vital in building authority, trust and credibility in your space.
It's easy to get caught up in all the techniques and tricks of persuasive copywriting, but at the end of the day, does it sound like you?
Is it consistent with your values, the way you speak, the way you relate with others and your brand as a whole? This ties into Authenticity.
Always remember;
✔️ Consistency builds Trust
✔️ Consistency builds Credibility
✔️ Consistency speeds up results
Applying this in your copy and content will not only build trust and credibility with your audience, but it'll generate better quality leads and get you more sales.
Share your thoughts in the comments.
PS. I help Content Creators effectively communicate their value through content writing that leaves an Impact, generates leads and gets them their first 4 figure client.
Book a call here to see if you're a great fit for the Confident Creators Circle
Laura
Thanks for being here.
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